顺势而为 春暖花开

• 作 者: 金国强
• 机 构: 中国广告协会电视分会,
• 出 处: 声屏世界·广告人
• 发表日期: 2016年02期
• 关键词: 电视广告 口红效应 消费行为

2015年,电视广告经历了繁华到冷静的淡然,也依然在经历经济大环境带来的市场口红效应,难与不难一切都在“市”中,市场的变化和大趋势的变化让我们可以“顺势而为”。北京的冬天雾霾多,蓝天少,偶遇大雪,欣喜若狂,电视广告也是雾霾多,蓝天少。在内容和影响力的年代,广告主越来越理性,越来越清晰地辩不清方向,互联网时代的消费渠道和消费行为的变

In 2015, television commercials have experienced a bustling and calm indifference. They are still experiencing the market lipstick effect brought about by the economic environment. Difficulty and not difficult are all in the “city”. The changes in the market and the changes in the megatrends We can “homeopathy ”. Beijing’s winter haze, blue sky less, occasional heavy snow, ecstatic, TV ads are haze, less blue sky. In the era of content and influence, advertisers more and more rational, more and more clear to disagree with the direction of the Internet era of consumer spending and consumer behavior changes