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在消息写作中,存在着一种比较普遍而又被人忽视的现象——标题同导语的重复。仅据今年2月份《保定市报》第一版的统计,全月共载消息114则,其中标题同导语重复的91则,约占总数的79%。标题同导语重复,有一些可视为正常现象。但大量地出现就容易产生一些弊病,为此,有必要对这个问题进行探讨。重复的原因一、标题、导语来源及作用的相同性。标题是消息主题思想和内容的概括、提示,导语则是新闻事实中最重要、最新鲜的事实,两者都来源于新闻本身;标题、导语作用的共同之处在于两者都以揭示新闻内容、吸引读者阅读为“己任”。标题、导语来
In the writing of messages, there is a more common and neglected phenomenon - the repetition of the title and the lead. According to the statistics of the first edition of the “Baoding Daily” in February this year, a total of 114 messages were published in the entire month, of which 91 titles and 91 repetitions accounted for 79% of the total. The title is the same as the lead, and some can be considered as normal. However, it is easy to produce some disadvantages when appearing in large numbers. Therefore, it is necessary to discuss this issue. The reasons for repetition First, the title, the source of the lead and the same role. The title is a summary of the ideas and contents of the message theme. The cue and the lead message are the most important and freshest facts in the news fact. Both come from the news itself. The common thread between the title and the lead is that both of them reveal the news content , To attract readers to read as “responsibility.” Title, lead to