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广告宣传随着科技和人们审美水平的发展,也在不断地对自身进行创新。现今的广告已经可以实现基本的宣传功能,但广告仍然需要继续发展。基于多感官整合的设计理念已经成为广告设计未来发展的趋势,在广告领域形成一种新的设计符号。本文首先解释什么是多感官整合设计,然后分析广告单一的感官设计存在的问题,最后探讨多感官整合设计在广告里的应用。
Advertising With the development of technology and people’s aesthetic level, they are constantly innovating themselves. Today’s advertising has been able to achieve the basic promotional features, but the ads still need to continue to develop. The design concept based on multi-sensory integration has become the trend of advertising design in the future, forming a new design symbol in advertising field. This article first explains what is multi-sensory integration design, and then analyzes the problem of single sensory design of advertising, and finally discusses the application of multi-sensory integration design in advertising.