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库存在渠道间的转运可以降低企业的缺货成本并提高对顾客的服务水平;当存在顾客购买转移时,双分销渠道的库存转运与渠道间的顾客竞争紧密相关,决策的复杂度增加.该文针对实行转运的情形,研究了存在顾客购买转移的网上商城与传统零售商的最优库存策略,以及均衡解存在的条件,并与不实行转运的情形进行对比分析.最后通过算例,指出存在顾客购买转移时,实行转运策略的优势.
The inter-channel transfer of inventory can reduce the out-of-pocket costs of enterprises and improve the service level to customers. When there is a shift in customer purchase, the inventory transfer of dual distribution channels is closely related to the competition among customers in channels, and the complexity of decision-making increases. According to the case of trans-shipment, this paper studies the optimal inventory strategy of online mall and traditional retailer with customer purchase and transfer, as well as the conditions for the existence of equilibrium solution, and compares it with the case without transhipment .At last, There is the advantage of implementing the trans-shipment strategy when customers purchase and transfer.