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改革开放以来在我国商品经济的发展大背景下,伴随着广告业的发展,广告摄影逐渐走向专业,广告摄影的教育也在各地高校逐渐开展起来。尽管如此,目前我国广告摄影教育中存在很多显而易见的问题,设备欠缺、教学思路不清晰、教师素质参差不齐等。因此在这样一个商品经济繁荣,广告产业蒸蒸日上的时代理清广告摄影教育的思路是十分有必要的。
Since the reform and opening up, under the background of the development of commodity economy in our country, with the development of the advertising industry, advertising photography has gradually become professional, and the education of advertising photography has been gradually carried out in colleges and universities all over the world. In spite of this, there are many obvious problems in advertising photography education in our country at present, lack of equipment, unclear teaching ideas and uneven quality of teachers. Therefore, in such a prosperous commodity economy, the advertising industry is booming to clear the idea of advertising photography education is very necessary.