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随着微信公号运营趋于成熟,直播形式渐趋流行,开启新的服务增值蓝海。除此之外,有声内容资源的开发,也成为近期公号运营的新亮点。本文统计了10月15日至11月14日期间,出版社及图书公司微信公号表现情况。出版社Top20中第一名为机工教育,其总阅读数、平均阅读数、最高阅读数(10W+)和PNII排名均高居首位。出版社Top20公号发布文章4至31次不等,其中发布数最多为商务印书馆、北大博雅好书、中信出版集团、养生正道、中华书局1912和
As the WeChat public key telecom operators become more mature, the live broadcast is becoming increasingly popular and a new value-added Blue Ocean service is opened. In addition, the development of audio content resources has also become a new bright spot in the recent public network operators. This article statistics from October 15 to November 14 period, the publishing house and the book company WeChat public performance. Top 20 in the publishing house is Machine Tool Education, with the total number of readings, the average number of readings, the highest number of readings (10W +) and PNII rankings are highest. Publishers Top20 Male published articles ranging from 4 to 31 times, of which the largest number of publications for the Commercial Press, Peking University, Burson-Marsteller, CITIC Publishing Group, Health Road, Zhonghua Book Company 1912 and