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近年来,由于种种原因,突发性群体事件在我国一些地方愈演愈烈。从公共关系的角度来看,一旦群体性事件爆发,能否在较短时间采取适当的公关活动对于平息冲突、化解矛盾至关重要。但从实际情况看,许多地方的政府部门应对突发性群体事件的公关活动明显失当,致使一些本来并不复杂的问题得不到解决,甚至使一般性的矛盾更加激化,最终影响到社会发展的大局。因此,依法规范政府公关活动,对于有效处理突发性群体事件十分必要。
In recent years, unexpected population incidents have intensified in some places in our country for various reasons. From a public relations point of view, once an outbreak of mass incidents, the ability to take appropriate public relations activities in a relatively short period of time is essential to quell conflicts and resolve conflicts. However, from a practical point of view, the public relations activities of the government departments in many parts of China responding to unexpected mass incidents have been apparently not properly handled. As a result, some problems that have not yet been complicated have not been solved and the general contradictions have even intensified, eventually affecting social development The overall situation. Therefore, standardizing government public relations activities in accordance with the law is very necessary for effectively dealing with unexpected mass incidents.