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重大公共卫生事件报道是检验广播电视媒体传播策略、应变能力、舆论引导力、社会影响力的“试金石”。随着互联网、手机等新媒体、自媒体时代的到来,新闻媒体之间竞争的白热化,以及公民权利意识、法治意识的普遍提升,广播电视媒体的传播环境发生了很大的变化。这对广播电视媒体,尤其是地处最基层的县级广电媒体来说,如何发挥“贴地”的优势,在重大公共卫生事件报道中展示其应有的
The reporting of major public health events is a “touchstone” for testing radio and television media’s dissemination strategy, adaptability, media guidance and social influence. With the advent of new media such as the Internet and mobile phones, the media environment has been greatly changed since the advent of the media era, the intense competition among news media, as well as the general promotion of civil rights awareness and awareness of the rule of law. This is how the radio and television media, especially the county-level radio and television media located at the grassroots level, can exert the advantages of “affixing land ” to showcase its due publicity in major public health events