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8月30日,在全国石油和化工行业新闻宣传工作会议的全媒体时代的品牌塑造与传播论坛上,5家石油和化工企业的高管就全媒体时代的品牌塑造进行座谈以对话。认为在全媒体时代,企业的品牌塑造与传播正在与时俱进。在重视文化引领品牌的基础是,注重品牌定位、内涵以及维护,不仅尊重媒体、倚重媒体,而且充分利用微博、微信等新的传播手段,不断扩大品牌在行业内、在公众中的影响力。
On August 30, at the Forum on Brand Building and Communication in the All-Media Era at the Press and Publicity Work Conference of the National Petroleum and Chemical Industry, five executives from oil and chemical companies held dialogues and talks on brand building in the all-media era. That in the all-media era, corporate branding and dissemination are advancing with the times. The emphasis on culture leads the brand is based on brand positioning, content and maintenance, not only respect the media, relying on the media, but also make full use of Weibo, WeChat and other new means of communication, and constantly expand the brand in the industry, the public influence .