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随着生活水平的提高和户外卫生意识的觉醒,纸巾市场迅速成长。近年来,恒安集团挟其品牌优势,于1998年初在重庆推出“心相印”系列纸巾,它以其高值低价的定位和一系列积极的品牌推广措施,逐渐为重庆消费者所钟爱,1998年末,市场调查资料显示,“心相印”纸巾已占重庆高档纸巾市场1/3强,居市场领先地位。宝洁公司继推出妇孺皆知的飘柔、海飞丝、碧浪、汰渍等数十个强势品牌后,于1999年决定以香港、重庆两地作为试点
With the improvement of living standards and awakening of outdoor health awareness, the tissue market has grown rapidly. In recent years, Hengan Group relying on its brand advantage, in early 1998 launched in Chongqing, “Heart Seal” series of paper towels, with its high value low-cost positioning and a series of positive brand promotion measures, and gradually for Chongqing consumers Love, by the end of 1998, market research data show that “heart phase ” tissue has accounted for Chongqing high-end tissue paper market 1/3 strong, ranking the market leading position. Following the launch of dozens of strong brands such as Rejoice, Head & Shoulders, Bi Wave and Tide Decay, Procter & Gamble Company decided in 1999 to pilot Hong Kong and Chongqing