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一个黑色背景上的橙色圆环最近频频出现在人们的视野中,因为它代表了索尼即将推向市场的第一款数码单反相机。至于这个标志有怎样的隐喻,不少人像破解达芬奇密码一样用心猜测。最终的答案在6月8日索尼α-100正式发布时浮出水面——这个圆环的颜色是朱砂红,是一种古代就开始使用的矿物颜料,这代表索尼尊重传统;朱砂红色环,被索尼称为轨道核心圈,代表来自柯美的α镜头卡口和索尼的数码影像核心技术相互配合,实现完美的影像。而这个朱砂红色环今后也将越来越频繁地出现在我们面前,因为索尼α系列数码单反和配套镜头的接环都采用了同样的标志环。
The orange ring on a black background recently appeared in people’s eyes, because it represents Sony’s first digital SLR camera on the market. As for the sign of what kind of metaphor, many people like to break the da Vinci password as hard as guess. The final answer surfaced when the Sony alpha-100 was officially released on June 8 - the color of the ring is vermilion, an ancient mineral pigment used to represent Sony’s respect for tradition; the vermilion ring, Sony is known as the orbital core ring, on behalf of Kamei’s α lens mount and Sony’s digital imaging core technology work together to achieve the perfect image. And this cinnabar red ring will also appear more and more frequently in front of us in the future, because Sony α series digital SLR and matching lens ring are used the same logo ring.