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电视转播权销售收入是现代奥运会的主要经济来源。通过文献资料、理论分析等方法对现代奥运会电视转播权的管理和营销策略进行了分析和探讨。
Revenue from the sale of television rights is the main source of income for the modern Olympics. Through the literature, theoretical analysis and other methods, the management and marketing strategy of the TV rights of modern Olympic Games are analyzed and discussed.