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近年来,随着文化走出去步伐的加快,中国的电视台或文化企业在同外合办电视台,收购、经营的电视台逐渐增多,为外国观众了解中国现状、感受中华文化提供了新的平台。在向海外人士介绍中国的过程中,电视是一有效桥梁。海外华人电视媒体要想真正在海外站住脚,要进一步增强华人电视媒体的核心竞争力,真正进入当地主流社会、家庭,必须走本土化道路。美国ICN电视联播网(以下简称“ICN”)在这方面做了
In recent years, with the accelerating pace of cultural development, television stations and cultural enterprises in China have gradually increased their co-operation with foreign television stations in the acquisition and operation of television stations. This has provided a new platform for foreign audiences to understand China’s current situation and feel the Chinese culture. In introducing China to overseas people, television is a valid bridge. If overseas Chinese television media want to really survive overseas, it is necessary to further enhance the core competitiveness of the Chinese television media and truly enter the local mainstream society and families. They must take the road of localization. The United States ICN Television Network (hereinafter referred to as “ICN”) made in this regard