论文部分内容阅读
在惊诧于世界知名企业的辉煌业绩之余,加入WTO 后的中国企业最想探寻的恐怕是其成功之道了,而营销攻略则是其成功之道的要义。我们不妨来看看一些知名企业是如何成功营销的。
While amazed at the brilliant achievements of the world’s most famous enterprises, the most sought after Chinese enterprises after China’s entry into the WTO are probably their success stories, while marketing strategies are the essence of their success. We may wish to see how some well-known companies successfully marketing.