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国内的营销圈与娱乐圈和流行乐坛十分相似,风起云涌,气象万千。在影视娱乐圈,你既能看到像刘德华、谭咏麟、周华健这样的常青树、不倒翁,更能经常看到的是昙花一现的应季红星,他们在一时间大红大紫,风头占尽,进而烟消云散,销声匿迹。比如刀耶,在《2002年的第一场雪》后,刀耶一曲走天涯就只听见炒冷饭和打官司的声音了。没有新的作品,没有新的形象,大有退隐江湖的意味作为一种现象,这倒是真的应该引起营销人员的关注和思考。刀郎为什么只“叨”了一口?从营销的观点看,作为一个产品或品牌,“刀郎”的推出和打造的确触犯了许多营销禁忌。
Domestic marketing circles and entertainment and popular music are very similar, surging, the weather. In the movie and TV entertainment industry, you can see evergreens and tumbler like Andy Lau, Alan Tam and Emil Chau. You can often see the short-lived red star in the pan. Disappear, disappeared. For example, the knife Yeah, after “the first snow in 2002”, the knife Yeah one song only walked the horizon only to hear the fried rice and lawsuit voice. There is no new work, no new image, a great retirement meaning as a phenomenon, it really should cause the marketing staff’s attention and thinking. Why does Dao Lang only “a hundred?” From the marketing point of view, as a product or brand, “Dao Lang” the launch and build indeed violated many marketing taboo.