论文部分内容阅读
作为一种新兴的营销模式,数据库营销能获得相对于大众营销更大的营销投入产出比。企业要如何利用数据库精确营销增加在竞争环境下的获胜机会?
As a new marketing model, database marketing can achieve greater marketing input-output ratio than mass marketing. How do companies use the database to increase marketing accuracy in the competitive environment to win the opportunity?