论文部分内容阅读
随着旅游业的蓬勃发展,创意旅游成为旅游发展的热点,古镇旅游作为旅游的代表,其未来发展的方向必然是以创意带动旅游的发展。本文通过对古镇创意旅游发展模式进行分析,以遂宁市龙凤古镇为实证研究,对古镇创意旅游的开发提出指导建议。当旅游市场适应需求变化从“大众观光市场”发展到“大众休闲市场”和“个性体验市场”时,传统旅游产业的发展模式也迎来了巨大的挑战。如何使传统旅游产业冲破束缚已成为广大旅游工作者亟待解决的问题。斯坦福大学经济学家保罗·罗默就曾经认为“真正推动年代巨大繁荣的不是充沛的资金投入
With the vigorous development of tourism, creative tourism has become a hot spot for tourism development. As an important representative of tourism, Gu Town Tourism must follow its creative development in tourism in the future. Based on the analysis of the development model of creative tourism in ancient town, this paper takes Longfeng Ancient Town of Suining City as an example to give some advice on the development of creative tourism in ancient town. When the tourism market adapts to changes in demand from the ”mass tourism market“ to the ”mass leisure market“ and ”personality experience market“, the traditional tourism industry development model also poses a huge challenge. How to break the shackles of the traditional tourism industry has become a problem to be solved urgently by the majority of tourism workers. Paul Romer, an economist at Stanford University, once thought that ”the real boost to the enormous prosperity of the era is not sufficient capital investment