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金融危机给零售企业的海外扩张带来了很大的冲击,其影响表现出多样性的特征。先进经济体所受的冲击明显大于新兴经济体,百货等业态受到的影响大于超市等业态,奢侈品类及高端品牌的业绩比日常用品及中低端商品下滑显著。同时,危机也使零售业扩张的新途径——网络零售业得以迅速发展。
The financial crisis has brought a great impact on the overseas expansion of retail enterprises, and its influence has shown a diversity of features. The impact of advanced economies was significantly greater than that of emerging economies, department stores and other formats are more affected than the supermarkets and other formats, luxury goods and high-end brand performance than the daily necessities and low-end products decline significantly. In the meantime, the crisis has also brought new impetus to the expansion of the retail industry - the rapid development of online retailing industry.