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汉字是中国传统文化的载体,是中华文明的形象代表,具有独特的民族性与艺术性。在视觉传达设计中对汉字进行图形化设计,不仅能提高对汉字的认识和理解,赋予新的内涵,还能增加更深层次设计蕴意的传达,对现代视觉传达设计具有非常重要意义。本文通过对汉字图形的“形”与“意”的分析,解读汉字形态美与蕴意美的设计方法,希望对致力于视觉设计的人们提供可参考的设计思路。
Chinese characters are the carrier of Chinese traditional culture and represent the image of Chinese civilization. They are uniquely nationalistic and artistic. The visual design of Chinese characters in visual communication design can not only improve the understanding and understanding of Chinese characters, but also give new connotations, as well as increase the communication of deeper meaning of design, which is of great significance to the design of modern visual communication. Through analyzing the “” and “meaning ” of Chinese graphic, this article interprets the design method of the morphological beauty and the implied beauty of Chinese characters, hoping to provide people who devote themselves to visual design with reference design ideas.