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分别从微博客微内容中的信息形式和行为形式两个角度为出发点,分析微博客中所含有对企业情报活动有价值的竞争性信息构成,并提出其质量评价方式和相关指标,说明在企业竞争情报研究中的应用。
From the perspectives of information form and behavior form in micro-blog micro-content respectively, this paper analyzes the composition of micro-blog information that is valuable to enterprise intelligence activities and proposes its quality evaluation methods and related indicators, Application of Competitive Intelligence Research.