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引言在当前全球化浪潮、信息革命和网络时代的大背景下,大国博弈的主战场是文化软实力的较量。增强本国文化对外的吸引力和感召力,主要依靠自身价值观和制度的吸引力。文化软实力是一种无形的力量,散布在全球的广阔空间,影响着人们的思想感情,生活方式和行为准则,谁的文化软实力强谁就能赢得别国对自己的认同和支持。衡量一个国家文化软实力强弱,要看这个国家对外文化的传播力。显然,一种文化的传播力
INTRODUCTION Under the background of the current tide of globalization, the information revolution and the Internet age, the main battlefield of big game is the contest of cultural soft power. To enhance the attractiveness and charisma of its own culture depends mainly on the attractiveness of its own values and institutions. Cultural soft power is an invisible force scattered in a vast space around the world, affecting people’s thoughts and feelings, lifestyles and codes of conduct. Anyone who has strong cultural soft power can win the recognition and support of other countries. Measuring the strength of a country’s cultural soft power, depends on the country’s foreign cultural transmission. Obviously, a cultural transmission