论文部分内容阅读
在商业摄影以及时尚摄影中我们要准确把握潮流趋势,注意许多细节,处理好众多的因素。在现今高速发展的商业环境中,潮流趋势对商业拍摄手法的影响很大。举个很直观的例子,以前国内品牌的商业广告大多一味追求国际大牌的广告风格,特别强调硬朗的画面感受,走高端气场范儿,整个感觉很端着架子。这几年的趋势变化就很明显,除了极少数奢侈品牌,大部分消费品牌都开始转向自然、亲民路线,模特的姿态及场景设定更趋生活化、随意化,从而拉近与消费者之间的距离。
In commercial photography and fashion photography we have to accurately grasp the trend, pay attention to many details, to deal with many factors. In today’s rapidly evolving business environment, trends have a huge impact on commercial photography. To give a very straightforward example, most domestic commercial advertising before blindly pursue the international big-name advertising style, with particular emphasis on the tough picture feeling, take the high-end gas range of children, the whole feeling is carrying a shelf. With the exception of a handful of luxury brands, most consumer brands are beginning to turn to nature. People-oriented routes, modeling attitudes and scene settings are becoming more life-like and casual. As a result, the consumers’ The distance between.