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《中国卫生产业2004年特刊》将于2004年12月中旬出版,作为创刊一周年的礼品向读者赠阔20000份。2004年特刊的主题是中国医院品牌经营。将由医院经营管理专家陈绍福、张文鸣、姜常胜担当主编,系统阐述医院品牌经营的理论、策划、操作和评估,并重点介绍中国医院品牌经营成功案例,以帮助中国医院提升品牌经营意识,打造中国的品牌医院。
The 2004 China Health Industry Special Issue will be published in mid-December 2004 and presents 20,000 copies to readers as gifts for the first anniversary of the launch. The special issue of 2004 is the brand management of Chinese hospitals. Will be the hospital management experts Chen Shaofu, Zhang Wenming, Jiang Changsheng as editor in chief, systematically elaborating the theory, planning, operation and evaluation of hospital brand management, and highlighting successful cases of Chinese hospital brand management to help Chinese hospitals to enhance brand awareness and create China Brand hospital.