“CIS”——企业确立完美形象的利器

• 作 者: 苏勇
• 出 处: 国际市场
• 发表日期: 1994年04期
• 关键词: CIS 理念识别 经营宗旨 视觉识别 施乐公司 麦当劳公司 产品销售 工作环境 品牌标志 产品外包装

为了提高企业知名度,促进产品销售,CIS这一企业确立完美形象的有效手段,已日益受到企业家们的重视。 CIS(Corporate Identity System),即“企业识别系统”,也叫企业形象设计系统。它基本包括:理念识别、活动识别和视觉识别三要素。 理念识别是CIS的基本精神所在,是整个识别系统的最高决定层次,也是整个系统运作的原动力和实施的基石。它包括:①经营理念,即企业的经营宗旨;②精神标语,即通常人们用以概括企业精神的那

In order to increase corporate awareness and promote product sales, CIS is an effective means of establishing a perfect image and has been increasingly valued by entrepreneurs. CIS (Corporate Identity System), or “corporate identity system,” is also called a corporate identity design system. It basically includes three elements: concept recognition, activity recognition and visual recognition. Concept recognition is the basic spirit of CIS, the highest decision level of the entire identification system, and the driving force and the cornerstone of implementation of the entire system. It includes: 1 business philosophy, which is the business purpose of the company; 2 spiritual slogans, which are usually used to summarize the spirit of enterprise.