降低缺货率的26条途径——零售商主导供应链的一种系统优化模式

• 作 者: Hubertus Drinkuth 杨珊娜 张峰
• 出 处: 销售与市场
• 发表日期: 2005年12期
• 关键词: 排面 优化模式 供应链 供应商 电器连锁 贴着 宣传册 场中 上面 品类管理

在一家全国电器连锁店里,玻璃台上放着某商品的DM宣传册,但导购员告诉你:这种商品没货了。 *在一家大卖场中,每个区的货架上都会有排面空置,上面摆放了红卡片:“对不起,本商品暂时缺货。” *在一家社区超市门口,每周都贴着一张POP纸,说着“因供应商原因,以下促销商品未到……”

In a national appliance chain, a DM placard of a product is placed on a glass table, but the Purchasing Assistant tells you: This product is out of stock. * In a hypermarket, there is a row of shelves on each shelf with a red card on it: “Sorry, this item is temporarily out of stock.” * At a community store entrance every week, A piece of POP paper, saying “Because of the supplier reasons, the following promotional items are not yet ... ”