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为配合金龙鱼谷维多稻米油伦敦奥运营销活动的开展,将金龙鱼谷维多稻米油的黄金品质告诉全中国的消费者,打一场漂亮的奥运营销战,我们决定以一条极具话题性的产品形象电视广告作为奥运营销的急先锋,进行预热,同时塑造品牌形象。可是我们的广告片说什么?从什么角度切入才能最吸引观众?我们决定回归起点,从我们消费者的困惑和需求入手,他们在想什么?他们最需要什么?创意主旨:神奇还原,营养珍贵我们发现,现代人享受着都市的现代生活,物质条件是比以前好了,身体却不如从前了,其实在很多人眼里,能吃能睡才是真正的健康。物质再丰富,都不如吃
In line with Dragonair Valley Victoria rice oil London Olympic marketing activities to carry out the Gold Dragon fish Valley Victoria rice oil quality to tell consumers in China, playing a beautiful Olympic marketing war, we decided to a very topic Sexual Product Image As the vanguard of Olympic marketing, TV commercials preheat and shape the brand image. But what is our commercial, and from what angle can we attract the audience? We decide to return to the starting point, starting from the confusion and demand of our consumers, what are they thinking about and what do they need most? Creative Themes: Magical Restoration, Precious Nutrition We found that modern people enjoy the modern life of the city. The material conditions are better than before. Their bodies are not as good as they used to be. In fact, in many people’s eyes, eating and sleeping are the real health. Material rich, not as good as food