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本文针对不少学生期刊陷入发展困境、文化内涵缺失的现状,依据文化学的基本观点,力图将文化的核心观念、基本属性与学生期刊的出版发行理念密切结合,并以《新高考》杂志多年的办刊实践为例,从学生期刊文化品位的提升、精品期刊的打造、对学生的人文关怀、教育情怀,以及期刊内容的文化创新,与网络、图书的互动、互补等方面,探讨丰富学生期刊文化内涵、向青少年传播优秀文化的重要性和具体途径,研究文化传承、共享、传播与学生期刊编辑、营销、发展的相融性、共通性。
In view of the fact that many student journals fall into the predicament of development and the cultural connotation is missing, according to the basic viewpoint of culture science, this article attempts to closely integrate the core concept and basic attributes of culture with the publishing ideas of student journals. Taking “New College Entrance Examination” For example, from the improvement of cultural quality of student periodicals, the creation of fine periodicals, the care of students in humanities, the educational feelings, the cultural innovation of periodical contents, the interaction and complementarity with the internet and books, and so on. The connotation of journal culture, the importance and specific ways of disseminating the outstanding culture to teenagers, and the compatibility and commonality of culture inheritance, sharing and dissemination with editing, marketing and development of student periodicals.