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本文以现象级大剧《人民的名义》为例,从大融合的视角分析媒体融合平台,阐述了媒体融合不仅是设备平台、物理平台,更应该是内容平台、产品平台;不仅是建设性的设备投入平台、面向内部的指挥调度平台,更应该是创造性的节目平台、面向受众的内容传播平台。提出了一个好的内容产品,本身就是一个非常好的媒体融合平台。
This article takes the phenomenal level drama “The Name of the People” as an example to analyze the media convergence platform from the perspective of large integration. It expounds that media convergence is not only a device platform and a physical platform but also a content platform and a product platform. It is not only constructive Equipment into the platform for the internal command and dispatch platform, but also should be a creative programming platform for audience content dissemination platform. Proposed a good content product itself is a very good media convergence platform.