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现在公关界有一种比较流行的观点,说公关处于低谷,对此我不敢苟同。与十几年前相比,对公关内涵的理解,人们观念上有了很多“矫正”,如公关不能等同于“公关小姐”;公关不是背地里进行的请客送礼,拉关系,走后门,而是光明正大塑造形象的活动;公关对企业发展有很大作用,是企业的助推器,润滑剂,但也不是包治百病的灵丹妙药等等,对此人们都有了较正确的认识,因此象93年的所谓“公关热”今后再也不会出现,企业公关发展将日趋理性化,企业公关将被放在恰当的位置,公关也将更加有效地促进企业的经营运作。例如在一些厂家不惜巨资进行“广告轰炸”,期望换来一时的巨额利润时,海尔则实实在在地扶贫助教,筹建希望小学;送电
Now there is a more popular public relations point of view, saying that public relations at the bottom, I am not agree with this. Compared with a dozen years ago, there is a lot of “correction” in the concept of public relations, for example, PR can not be equated with “PR”; PR is not just a gift of hospitality, pulling relationships and going backwards, but a fair and honest Shaping the image of the event; PR on the development of enterprises have a great role, is the enterprise booster, lubricant, but not a panacea panacea, etc., people have a more correct understanding, so 93 Years of so-called “public relations hot” will never appear again, the development of corporate public relations will become increasingly rational, corporate public relations will be placed in the right place, PR will also be more effective in promoting the operation of enterprises. For example, in a number of manufacturers at huge sums of money for “advertising bombing” in the hope of a huge profit for a while, Haier is really poverty alleviation teaching assistants, planning Hope Primary School; electricity