论文部分内容阅读
随着微博、微信等新型传播方式的普及,我国传媒已经渐渐进入了所谓的“微时代”。“微时代”的新媒体以其独有的优势有力地冲击着传统媒体的地位,微博、微信标志着我国“微时代”的逐渐成熟。至2014年上半年,微博及微信的注册用户总计高达12亿人次。然而,与此同时,报纸、广播、电视等传统媒体却日益凋零,其中尤以报纸为甚,据了解,目前国内发行量最大的参考消息日发行仅300多万份。
With the popularization of new types of media such as Weibo and WeChat, China’s media has gradually entered the so-called “micro era.” “Micro era ” new media strongly impact the status of traditional media with its unique advantages, Weibo, WeChat marks the gradual maturity of China “Micro Age ”. By the first half of 2014, the number of registered users of Weibo and WeChat reached a total of 1.2 billion. However, at the same time, the traditional media such as newspapers, radio and television are dying day by day, especially newspapers. It is understood that at present, the circulation of the most heavily circulated reference news in China is only about 3 million copies a day.