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文化建设是“一带一路”战略建设的重要力量,出版业是文化建设的主要载体。在“一带一路”的战略指导下,近几年成渝文化建设稳步增长,文化建设的增长与成渝出版业的创新发展密切相关。文章以成渝出版业中的领军企业为研究对象,分析了它们在“一带一路”战略的四个坚持指导下的不断探索与创新。通过对领军企业创新发展的剖析与研究,本文构建了成渝出版业创新发展路径。由此可知,“一带一路”是从战略层面为成渝出版业做出了战略指导,而企业内外各要素的整合是成渝出版业创新发展的关键。
Cultural construction is an important force in the strategy of “One Belt and One Road”. Publishing industry is the main carrier of cultural construction. Under the strategic direction of “Belt and Road”, the cultural construction of Chengdu and Chongqing has grown steadily in recent years. The growth of cultural construction is closely related to the innovation and development of the publishing industry in Chengdu and Chongqing. Taking the leading enterprises in the publishing industry of Chengdu and Chongqing as the research objects, the article analyzes the continuous exploration and innovation under the guidance of the four guiding principles of the Belt and Road initiative. Through the analysis and research on the innovation and development of the leading enterprises, this paper constructs the innovation and development path of the publishing industry in Chengdu and Chongqing. From this, we can see that “Belt and Road” has made strategic guidance for the publishing industry in Chengdu and Chongqing from a strategic perspective, and the integration of various elements both inside and outside the company is the key to the innovation and development of the publishing industry in Chengdu and Chongqing.