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前瞻观点:互联网Web2.0技术以及消费者媒体行为的变化为市场营销带来了新的机遇,传统的品牌接触用户方式变成了消费者积极参与到品牌营销的多对多模式。在传统营销日益同质化的市场环境下,Marketing2.0对于帮助品牌提升整合行销传播的效力、实现营销创新和突破,都具有重要价值。2006年影响力:2006年,网易跃居第二大门户。中国互联网协会发布的《2007中国互联网调查报告》显示,网易在门户网站中的用户年到达率指标为51.31%,位居第二,与排在第一位的新浪仅差4个百分点。
Prospective point of view: Internet Web2.0 technology and consumer media behavior changes for the marketing has brought new opportunities, the traditional way of brand contact users into consumers actively participate in the many-to-many model of brand marketing. In the increasingly homogeneous marketing environment of traditional marketing, Marketing2.0 is of great value for helping brands to enhance the effectiveness of integrated marketing communications and achieve marketing innovation and breakthroughs. Influence in 2006: In 2006, NetEase leapt to the second largest portal. China Internet Association released the “2007 China Internet Survey Report” shows that Netease portal users in the annual rate of 51.31% target, ranked second, and ranked first Sina only 4 percentage points.