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电子技术的迅速发展和广泛应用,正在把世界推向一个瞬息万变的信息经济时代。信息社会化过程将对整个社会的各个方面产生深刻影响,尤其是报纸、期刊、广播、电视等信息传播行业。建立在计算机与现代通讯技术基础上的“信息高速公路”在许多功能上与现有传播业功能相同,与现有的传播业相比,在传播信息速度、信息复制、信息质量和数量等方面具有现在传播业无法比拟的优点。它对于现有传播业的发展既是机遇又是挑战。但是,目前,我国科技期刊不能适应新时代的要求,深化改革的力度跟不上,陷入了难以自拔的困境。(1)读者面窄、发行量小。科技期刊大多是纯学术、综合性期刊。它的自身因素决定了非相关人员与其无缘。对科技人员个人参考价值不大。一本期刊上,相同、相近专业的文献很少,甚至几期中都不会有一篇,这样的综合刊物读者对它失去兴趣。再者,读者难以从
The rapid development and widespread application of electronic technology are pushing the world into a rapidly changing information economy. The process of information socialization will have a profound impact on all aspects of society as a whole, especially in the information dissemination industry such as newspapers, periodicals, radio and television. The “information superhighway” based on computer and modern communication technology has many functions similar to those of the existing communication industry. Compared with the existing communication industry, the “information superhighway” has many advantages such as speed of information dissemination, information reproduction, information quality and quantity With the current communication industry can not match the advantages. It is both an opportunity and a challenge for the development of the existing communications industry. However, at present, China’s sci-tech periodicals can not meet the requirements of the new era, and the intensity of deepening the reform can not keep up with them, falling into an unpredictable predicament. (1) Readers narrow, circulation is small. Most of science and technology journals are pure academic, comprehensive journals. Its own factors determine the non-related personnel and missed. Personal reference for scientific and technological personnel is not valuable. A journal, the same, similar professional literature is very small, even in a few will not have an article, such a comprehensive publication readers lost interest in it. In addition, the reader is difficult to from