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科技期刊要想提高自身的学术水平,创品牌期刊,必须重视作者群扩张及其黏性培养,这是期刊发展壮大的重要保障。本文认为,树立期刊市场化竞争意识、持续品牌宣传、与高端作者群建立紧密联系、提高期刊服务水平是实现作者群扩张的重要手段。
In order to improve their own academic level and establish brand periodicals, science and technology periodicals must pay attention to the expansion of author groups and their stickiness training, which is an important guarantee for the development and expansion of periodicals. This paper argues that it is an important means to establish author group expansion by establishing market competition awareness of the periodicals, continuing brand promotion, establishing close relationship with high-end authors and improving the service level of periodicals.