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80年代初公共关系一传入中国,就引起人们的广泛关注。时至今日,中国公关已发展到社会各个方面。笔者呼吁,要树立社会保险公关意识,积极开展有计划的、系统的社会保险公关,开创社会保险工作的新局面。 社会保险工作 需要公共关系 1.公共关系是指特定组织机构为了谋求自身和相关公众的共同利益,制定和执行行动计划,开拓内部团结、外部和谐的网状关系状态的一种现代管理活动。
As soon as the public relations was introduced to China in the early 1980s, it attracted widespread attention. Today, China’s public relations has been developed to all aspects of society. The author calls for the establishment of social security awareness of public relations, and actively carry out planned and systematic social insurance public relations, and create a new situation in social insurance. Social insurance requires public relations 1. Public relations refers to a modern management activity in which a specific organization develops and implements a plan of action in order to seek the common good of itself and the relevant public, and develops the internal, external and harmonious networks.