论文部分内容阅读
商业模式从发明发展到大规模生产,然后到持续改善,最终发展到大规模定制的整个道路。但是,企业的商业模型并非到此就停止了。这种模型被企业采用后,企业的竞争不会因此而消失。每个大规模定制的企业都必须要重新回到发明的模型来更新它们的模块基础。于是,竞争的本质有一天又回到发明的商业模型。企业竞争的下一步就是提高发明的能力,这种能力是建立在大规模定制的基础上的,因此可以更快、更稳定和更有效地创造出新的产品,而不是简单地为客户定制现有的产品。这种商业模式我们称之为持续发明。对于在现有架构下的大规模定制来说,迅速地开发和有效生产一种产品已经成为可能。有四种可以带来显著改进的研究和实践的措施。
Business model from invention to large-scale production, and then to continuous improvement, and ultimately to the mass customization of the entire road. However, the business model of the business did not end there. This model is adopted by the enterprise, the competition in the enterprise will not disappear. Every mass customization company must go back to the invented model to update their module base. So one day the nature of competition goes back to the business model of invention. The next step in business competition is to improve the power of invention, which is based on mass customization, so new products can be created faster, more consistently and more efficiently than simply being customized Some products. We call this business model a continuous invention. For mass customization under existing architectures, the rapid development and efficient production of a product has become possible. There are four measures that can lead to significantly improved research and practice.