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9月22日,“中央电视台2013年节目资源推介会”在京召开,对央视2013年的节目、广告资源进行了一次集中发布,也标志着央视一年一度的黄金资源广告招标预售正式启动。随后,央视又在上海、广州、厦门三地召开了区域沟通会,与全国各地企业深入探讨营销话题。与往年相比,2013年招标预售的创新点更多、创新力度更大,纳入的新节目、新产品也更多。11月18日现场招标环节,
On September 22, “CCTV 2013 Program Resource Promotion Meeting” was held in Beijing and issued a centralized release of CCTV’s programs and advertising resources in 2013. It also marks the official launch of CCTV’s annual auction of gold resource advertisements start up. Subsequently, CCTV in Shanghai, Guangzhou, Xiamen held three regional communication meeting, with all parts of the country in-depth discussion of marketing topics. Compared with previous years, the 2013 tender for sale has more innovative points, greater innovation, new programs included, and more new products. November 18 on-site bidding session,