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从一般的方面看来,新媒体就是一个现在的新的载体,和传统的电视与广播来比较,新媒体是在电脑手机和各种移动终端上存在的,这就是大家对新媒体的第一种理解。第二种理解是从新媒体的运作方式上,就是从内容的产生,内容的编辑方式和传输的工具来说的。就内容产生来说,新媒体是由大多数网友进行参与而自发形成的,在内容编辑上,以前是由编辑组进行编辑的,现在却是由网民进行投票,如果投票率不高根本没有可能上,就算是编辑也拿它没有任何办法。而新媒体的输出方式也表现出很个性化,我们可以对它进行定制,也可以主动推送,而不是像以前一样在电视上观看。
From a general perspective, the new media is a new carrier now, compared with the traditional television and radio, new media exist in the computer mobile phones and a variety of mobile terminals, which is the first of all the new media Understand. The second is from the mode of operation of new media, from the production of content to the editing of content and the means of transmission. In terms of content generation, new media is spontaneously formed by the participation of most netizens. In content editing, editing was carried out by the editing team. Now it is voted by netizens. If the rate of voting is not high, it is impossible Even if the editor also take it no way. The output of new media is also very personal, and we can either customize it or push it, instead of watching it on television as before.