论文部分内容阅读
与广告效益实现持续增长一路走好的兄弟媒体不同,石家庄电视台媒体广告成长经历了一个由强势到危机、又在危机中进取的发展过程。 2000年,仅拥有一套频道资源的石家庄电视台创下5300万元的高峰广告收入。2001年完成两台合并后,频道资源由一个增加到三个,而2002年三个频道的广告创收还不足5000万元。此后,经过一系列节目资源调整,2003年石家庄电视台又迎来一个新的广告收入高峰,预计年底将实现广告收入8000万元。
And advertising effectiveness to achieve sustained growth all the way brothers media different, Shijiazhuang TV media advertising growth has experienced a strong to crisis, but also in the crisis of the development process. In 2000, Shijiazhuang Television, which had only one set of channel resources, hit a peak advertising revenue of 53 million yuan. After the two mergers were completed in 2001, the channel resources have been increased from one to three, while the advertising revenues of the three channels in 2002 were less than 50 million yuan. Since then, after a series of program resources adjustment, Shijiazhuang Television also ushered in a new peak of advertising revenue in 2003. It is estimated that the advertising revenue will reach 80 million yuan by the end of the year.