营销战场也需要“打扫”

• 作 者: 秦合舫
• 出 处: 现代企业文化(上旬)
• 发表日期: 2011年11期
• 关键词: 营销活动 战场 一致性 企业

从营销与战略一致性的角度,企业在每一次营销活动之后,就像战争中的“打扫”战场一样,同样需要对营销活动的战场进行“打扫”工作。从战争史中我们可以发现,战争中一个战役或者战斗打下来,往往还要花很大的精力去做战场的“打扫”工作,诸如武器的收缴、俘兵的处理、部队的整编,以及经验教训的总结和奖惩等活动,同时开始调

From the point of view of marketing and strategic coherence, after every marketing campaign, an enterprise like the “cleanup” battlefield in a war needs to “clean up” the battlefield of a marketing campaign as well. From the history of war, we can find that a war or a war in a war lay down and often spend a great deal of effort on “cleaning” the battlefield, such as the collection of weapons, the handling of prisoners, the reorganization of troops, As well as lessons learned and rewards and punishments and other activities, at the same time began to transfer