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面对国家大力发展职业教育形势下“生源荒”的困境,职业院校必须更新观念,以适应市场经济条件下的职教发展。社会认可度低、学校教育质量明显滑坡导是致中职招生难的原因,应当在中职营销中渗透持有价值理念和“双主体”营销理念,以期对中职学校经营管理有所启示。
Faced with the plight of the state in vigorously developing vocational education, students must update their concepts to meet the development of vocational education under market economy. Low social acceptance and a marked decline in the quality of school education are the reasons for the difficulties in recruiting students from secondary vocational schools. We should penetrate the marketing concept of “dual subject” with value concepts and “double subjects” in secondary vocational education so as to promote the management of secondary vocational schools Inspiration.