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——2004年7月,酷热难当,火热备战中7月初,上海电通广告接到最新的任务——为合作3年之久的夏新手机欲全新推出的三款女性手机进行全面的市场考量及创意表现。彼时,市场上的女性手机竞争早已是刀刃相间,硝烟弥漫。早在2001年,三星、TCL已竞相推出主打女性市场的手机;及至2002年全球手机市场低迷时期,一款女性手机火爆的销量使西门子手机年销售额不降反升,尝到了甜头的西门子由此更是大力进军女性手机市场。接着,松下,迪比特,波导,LG,摩托罗拉及诺基亚,都瞄准了女性手机市场这块诱人奶酪,相继加入这场没有硝烟的征战,并将更多精力投入女性手机市场。
- July 2004, hot, fiery preparations In early July, Shanghai Dentsu ads received the latest task - for the cooperation of Amoi mobile phones for three years for the new launch of three women’s mobile phones a comprehensive market considerations And creative performance. That same time, the competition on the market of female mobile phones is already cutting edge and smoke filled. As early as 2001, Samsung, TCL has been competing to launch the main mobile phone market; until 2002 the global mobile phone market downturn, the sales of a popular mobile phone so that the annual sales of Siemens mobile phones rise, tasted the sweetness of Siemens This is a strong move into the female mobile phone market. Then, Panasonic, Debit, Bird, LG, Motorola and Nokia all aimed at the tempting cheeses in the female mobile phone market, joining in this non-smoking campaign one after another, and devoting more energy to the female mobile phone market.