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随着市场经济环境的日益完善,零售企业在我国获得了迅猛发展。在整个国民经济的发展中扮演着重要角色。而无论任何企业类型,财务管理都是其内部管理的一项重要环节。零售企业在发展中,对销售策略的关注度通常较高,但是对财务管理的重视程度和管理能力却相对欠缺。基于此,本文以零售企业为视角,以财务管理为研究点,通过对零售企业财务管理的分析,指出当前其中存在的问题,以及完善对策。希望有助于我国零售企业的未来发展。
With the increasingly perfect market economy environment, retail enterprises have gained rapid development in our country. Plays an important role in the development of the entire national economy. Regardless of the type of business, financial management is an important part of its internal management. In the development of retail enterprises, attention to sales strategy is usually high, but the emphasis on financial management and management skills are relatively lacking. Based on this, this article takes the retail enterprise as the angle of view and the financial management as the research point. Through the analysis of the retail enterprise’s financial management, this article points out the current problems and the countermeasures. Hope that will help the future development of China’s retail enterprises.