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设计师们常常以为“原创”和“设计”的关联是天生的,然而“达芬奇”事件却在提醒我们,这种观念恐怕尚待商榷。“原创”可能与“设计”的工作流程和生长土壤颇为不同。本文从“达芬奇”的品牌、风格与制作流程谈起,试图讨论“原创”与“设计”的关联与分离,它们在当代中国的现实条件下可能面临着不同的命运。“原创”与“设计”的重组尚须时日,设计师群体应清醒地认识到自己肩负的责任,有勇气去身体力行。
Designers often think that the association between “original” and “design” is innate, but the “Leonardo da Vinci” incident reminds us that this idea may be open to question. Originality may be quite different from the workflow and growing soil of Design. This article starts with the brand, style and production process of “Da Vinci” and tries to discuss the connection and separation between “original” and “design”, which may face different realities in contemporary China fate. “Original” and “Design” reorganization of the time to go, the designer community should be a clear understanding of their responsibilities, have the courage to practice.