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大多数情况下,厂商需要通过中间商把商品销售到消费者的手中,但长久以来对商业销售渠道的研究工作却做得不够,原因是大的厂商无须经过任何协商和让步(促销折扣等)就可以获得经销商的通力合作。现在这种状况已有所改观,经销商,特别是零售商所拥有的权力及其对生产厂商营销活动的影响越来越大了。经销商控制商品销售权利不断增大的三个原因
In most cases, manufacturers need to sell goods to consumers through intermediaries, but they have not done enough research on commercial sales channels for a long time, because big manufacturers do not need to go through any negotiation and concessions (promotion discounts, etc.) You can get distributors to work together. Now that this situation has changed, the power possessed by dealers, especially retailers, and their influence on the marketing activities of manufacturers have become increasingly significant. Three Reasons Why Dealers Control the Increasing Right to Sell Goods