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近日, “2004中国年度传播榜中榜”正式揭晓, 中国移动通信旗下“全球通”品牌获得“年度强势品牌”殊荣,再度见证了其成功的营销策略。据了解, “2004中国年度传播榜中榜”由中央电视台、中国传媒大学等5家权威机构发起,并由国内知名营销专家、媒体专家、广告专家等组成专业评委会进行集中评选,意在发现、发掘国内企业在品牌传播方面的成功案例,促进国内企业品牌推广经验交流。
Recently, “2004 China’s annual distribution list” was officially announced, “China Mobile” China Mobile’s brand won the “strong brand of the year” award, once again witnessed its successful marketing strategy. It is understood that “2004 China annual distribution list” by the CCTV, Communication University of China and other five authoritative bodies, and by the well-known marketing experts, media experts, advertising experts, composed of professional jury focus on the election, intended to find , Discover the success stories of domestic enterprises in brand communication, and promote the exchange of experience of domestic enterprises in brand promotion.