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现代社会,人们的保险意识逐渐增强,与此相对应的保险行业作为一支强有力的经济力量出现在市场经济环境中。随着保险行业的不断兴起和发展,逐渐走向开放状态,海外保险企业也逐渐前来投资,走向中国市场,这对于中国保险企业来说无疑是机遇又是挑战,双方正在面临着竞争实力的较量,我国保险企业要想在激烈的竞争环境中求得生存,就要不断完善和提高自身竞争力,只有这样才能确保持续、长期的生存与发展。
In modern society, people’s insurance awareness gradually increased, and the corresponding insurance industry as a powerful economic force appeared in a market economy environment. With the continuous rise and development of the insurance industry, and gradually opening up, overseas insurance companies are also gradually coming to invest in China market, which is undoubtedly an opportunity and a challenge for China’s insurance companies. Both parties are facing the contest of competitive power In order to survive in a fiercely competitive environment, our country’s insurance companies must constantly improve and enhance their own competitiveness. Only in this way can we ensure sustainable and long-term survival and development.