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国外有的营销专家把营销原则比作新的黄金原则。西方有一个古老的黄金原则:你想让别人怎样对待你,你也要怎样对待别人。这个黄金原则是几千年来西方人的行为准则。它与孔子所说的“己所不欲,勿施于人”的思想相似。营销的观念恰恰与这个传统黄金原则不同,它的黄金原则是:你要像别人所希望的那样对待他们。现代营销的观点认为,传统黄金原则违背营销观念,因为传统黄金原则做了一个假定:所有的人都是同样的。而根据营销的观点,来自不同文化背景的人们往往具有不同的观念、需求、价值观。并不是说营销观念不尊重别人,营销观念认为,尊重别人是重要的。但营销观念提醒你切记这一点:别人观念中的“尊重”所包含的意思可能有很大差异。别人
Some foreign marketing experts compare the marketing principle to the new golden principle. The West has an ancient golden principle: how do you want others to treat you and how you treat others. This golden principle is the code of conduct for Westerners for thousands of years. It is similar to what Confucius said about “what you do not want to do, do not impose on others.” The concept of marketing is different from the traditional golden principle, which is that you should treat them as others wish. The view of modern marketing argues that the traditional gold principle runs counter to the concept of marketing because the traditional golden principle makes a presumption that all people are the same. According to the marketing point of view, people from different cultural backgrounds often have different concepts, needs and values. Not to say that marketing concept does not respect others, marketing concept that it is important to respect others. However, the concept of marketing reminds you to keep in mind that the meaning of “respect” in the notion of others may vary widely. other people