小议经济型酒店市场定位——以速8酒店为例

• 作 者: 孙忆辛
• 机 构: 郑州旅游职业学院,
• 出 处: 科教导刊(中旬刊)
• 发表日期: 2010年10期
• 关键词: 经济型酒店 市场定位 可行性分析

我国最早的经济型酒店是通过复制西方发达国家的经济型酒店模式发展起来的,大规模的复制导致了整个经济型酒店行业内的同质竞争严重,品牌差异很小,其所导致的问题日益凸显,严重影响了经济型酒店的长足发展。本文选取了世界上最大经济型连锁升达特公司旗下的美国速8酒店集团做研究对象,从它的定位目标、可行性分析等方面做市场定位的研究,以期给我国的经济型酒店业的发展带来横向层面的参考和借鉴。

The earliest economy hotel in our country developed through the mode of economy hotels in western developed countries. The large-scale duplication resulted in serious homogeneity competition and brand difference in the whole economy hotel industry. The problems caused by it were increasingly Highlight, seriously affected the rapid development of economy hotels. This article chooses the American Super 8 Hotel Group, the largest economic chain in the world as the research object, to make a research on the market orientation from the aspects of its positioning target and feasibility analysis, with a view to providing China’s economy hotel industry The development has brought horizontal reference and reference.