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去年是政务微博发展迅速的一年,新浪上的政务微博就有100151个。政府部门试水新媒体的良好态势,一方面说明政府部门关注民声,积极回应民意期待,另一方面说明政府部门也能顺应时代潮流,善于借力助力。但是,政务新媒体毕竟是个新生事物,新媒体也有自身特点,政府部门既不能因为赶时髦就一窝蜂而上,也不能排斥网络媒体而心生畏惧,而应该熟练运用媒体优势,争做群众期待的弄潮儿。其一,不失声。政务微博不是摆设,信息发布不是走过场。政府部门建立政务微博的目的之一就是要在政府与民众中间架设一座便民之桥,就群众关注的热点、焦点和难点问题及
Last year was a year of rapid development of government micro-blogging. Sina has 100,151 government microblogs. On the one hand, government departments are paying close attention to public opinions and responding positively to the expectations of public opinion on the other hand, indicating that government departments can also follow the trend of the times and are good at leveraging on the other hand. However, the new government affairs media is a new thing after all. The new media also has its own characteristics. The government departments can neither rush into hurrying to rush into fashion, nor fear excusing the online media. Instead, they should skillfully use the media to compete for the masses. . First, without losing sound. Government microblogging is not a display, information release is not through the field. One of the purposes for the government departments to set up a government microblog is to set up a bridge of convenience between the government and the public. With regard to the hot spots, the focuses and the difficulties that the people are concerned about,